Now, anything else at this point is pure speculation, since we only know about Samsung's HSA membership from the appearance of its logo on a relevant slide at AMD's keynote speech at IFA, and there's no official word on Samsung's intentions.

ENGADGET: Samsung slips into AMD's HSA party, may seek parallel processing boost for Exynos

Chrome itself figures rather innocuously into the ads, appearing through the use of footage from the browser to visually accompany the stories, along with the appearance of the Chrome logo at the beginning and end of the spots.

FORBES: With Ads, Google Increases Lead, as Yahoo Continues to Recover from Firing