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As a result, online daters are more likely to focus on less-relevant factors, such as appearance and personality type.
WSJ: Jonah Lehrer on Eharmony.com, Chemistry.com and Other Dating Services | Head Case
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In order to do justice to a man as respected as Ferguson, Jackson built up an in-depth knowledge of his personality and appearance during several meetings.
CNN: Sculptor shows softer side of formidable Ferguson
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Players invent their own simulated characters (hence, "sims")--choosing gender, personality, physical appearance, job, house, car, appliances and so forth--that live in a neighborhood with other sims and interact with them.
FORBES: Brave New World