Tancer points out that since 2005, for instance, searches for "prom dress" have spiked in January, long before retailers began their advertising push for prom apparel in March.

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The focus was on a Japanese women in advertising in Shanghai, an apparel designer and maker, also in Shanghai, and an architect, based in Beijing.

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Apparel Media Group (AMG) has created an advertising platform that has the ability to reach millions of consumers who opt in, based on their interests and passions, to receive branded tangible products and, most interestingly, become brand ambassadors of those participating corporations.

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