As Sears pursues this strategy, the bigger issue will be what it can do to draw equity from its apparel and accessories category.

FORBES: Will Sears Brands Go Down With The Ship?

Clothing sales made the biggest breakthrough last year, with apparel and accessories displacing computer hardware and software as the top non-travel category in online retail.

FORBES: Web Shoppers Tapping The Brakes

The largest category in terms of online sales on Black Friday was apparel and accessories, with more than a quarter of all sales.

FORBES: Move up http://i.forbesimg.com t Move down