James Press, who now runs all of Toyota's U.S. sales operations, visited Lexus dealers to apologize and to ask what Lexus could do to redeem itself.

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So when Apple puts out a mediocre mapping app, that disappoints me and everyone else, then Tim Cook has to get down on bended knee and apologize to me, and promise never ever to do that again.

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All Clinton had to do was acknowledge his misbehavior, apologize to his client and set the record straight that there had been no sexual relations between the two of them.

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Representative PETER HOEKSTRA (Republican, Michigan): I would apologize for Congress asking you to do this work in the first place.

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We hope StarForce decides to follow Sony's lead and apologize, offer removal instructions and vow to never do this again -- though we suspect that's not about to happen, since the company's sole business is copy protection.

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An audience member asked if Fox were to apologize for cancelling the show, how would the panelists want them to do it?

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Instead, he advises they wait until they're ready to come clean because it's always better to make one apology and do it well, than have to re-apologize and create another news cycle.

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In fact, previous studies have indicated that when medical errors do occur, patients prefer to have physicians acknowledge them, and apologize as soon as they can.

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" The statement went on to say: "We do acknowledge in hindsight that it was careless, and we do apologize for that.

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