Google notes that a site called ApartmentHomeLiving.com, which displays apartmentlistings, has seen an almost 50% increase in the number of conversions, with a cost-per-conversion 73% below traditional search ads.
New York state law enforcers last year busted a scheme in which more than 250 people from 30 states were tricked into volunteering their Social Security numbers and birth dates in response to phony job and apartmentlistings on Craigslist.