One company that is sure to be keeping a close watch on Lin and any potential future endorsements: Li-Ning.

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"There's a learning curve for any new products, so our yield rates are increasing, " said Mr. Lin, although he declined to comment on any Apple products.

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For his part, however, Mr. Lin has yet to ink any big deals, save for a Nike sponsorship signed when he was a rookie.

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Lin and his representatives did what any player in his situation would do.

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