Click here to read why Antoine Arnault is an important player in the fashion industry.

FORBES: Antoine Arnault to Take Helm at Berluti

The expanded line is a pet project, of sorts, for LVMH scion Antoine Arnault.

WSJ: Not Just Another Jacket | The Shift

The market for male fashion is growing twice as fast as that for women, according to Antoine Arnault, son of one of Europe's richest men and board member of luxury group LVMH.

CNN: The changing face of luxury fashion

Richards and Vuitton have been close since 2008, when Antoine Arnault (head of communications for Louis Vuitton) had the idea to feature Richards in an ad campaign for the 150-year-old trunk maker.

FORBES: Louis Vuitton Selling Keith Richards' Latest Book

In case you missed it: Last week LVMH quietly announced that Antoine Arnault, head of communications for Louis Vuitton and son of LVMH chairman Bernard Arnault, will take the helm at Berluti.

FORBES: Antoine Arnault to Take Helm at Berluti

Of the two elder Arnault siblings, Antoine is the one who has made himself more accessible to the public.

WSJ: The Arnault Legacy