Anti-smoking lobbyists like Anne Jones know that packaging changes alone wont significantly curb smoking, especially among established smokers.

BBC: Australia smokers given plain packs

With Temple-Inland, International Paper would hold about 37% of the North American corrugated packaging market, a detail that lends some questions to whether anti-trust regulators will allow a merger to go forward.

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Goldman, who worked for a packaging and promotions company, will become spokesman for a national grassroots anti-crime coalition.

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"Plain packaging is a game changer, " says Anne Jones, a veteran of anti-smoking campaigns.

BBC: Australia smokers given plain packs

Anti-tobacco legislation like those imposing smoking bans in public areas, compulsory health warnings on the packaging and restrictions on advertising and marketing add to further decline in tobacco sales.

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