Navin Geria, vice president of research and development for the Spa Dermaceutical Products Group, a New Jersey-based consumer product development company that specializes in custom development of anti-aging skincare and products for dermatologists and spa chains, says that a new range of anti-aging technology called cosmeceuticals (cosmetics that companies says possess drug-like affects) will go a step further.
Anti-aging creams and anti-cellulite skin care products are in high demand among aging populations in developed countries notably Japan (oldest demographic), U.S. and Western Europe.
Grapeseed's CEO Kristin Fraser Cotte says the company's claim of anti-aging is based on the fact that its products contain antioxidants, or substances that protect cells against unstable molecules called free radicals, which can damage cells.