It does mean, though, that knowledge workers can easily share important information with each other, and most importantly provide right answerstocustomers.
The answersto what experience customers value most or what type of relationship they want with their vendors will never be found in Salesforce.com, Marketo or Eloqua, on Twitter, in some Big Data application, or via email.
Customer services reps at NEXA Technologies use Splunk to check trading activity and transactions while customers are on the phone, providing answers in real-time without requiring any assistance from IT, making the whole process quick and efficient.