The goal is to end up with a check mark next to each message point FOR EVERY SINGLE ANSWER YOU GIVE TO THE REPORTER.

FORBES: Answering Media Questions With Precision -Media Training

For that answer, see bullet point No. 1.

FORBES: Understanding US Politics In Four Easy Bullet Points

I'll point you to their guys for an answer on that.

WHITEHOUSE: White House Press Briefing

Your answer may change, but the point at which it does is different for every woman, every couple.

FORBES: The Baby Chase: An Adventure In Infertility

" In her view, moving the arts to platforms where the audience already exists is a starting point to answer the bigger question: "How do we continue to create demand for the arts in this country?

WSJ: Culture City: The Arts Festival You Can Watch on Your Couch