Dolby Atmos adds a new dimension to the Brave experience, bringing the story to life in a way that complements the film's animation and 3D presentation.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation, Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.
Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation (nyse: DWA - news - people ), Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.