The animated clips to market the new game will be distributed inside the game and on Google's YouTube video site.

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The resulting 3-second clips become animated thumbnails for your photos in the gallery.

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Fans of the show or producers of the show can take clips and make animated GIFs to post onto the Tumblr account to engage audiences on the Internet.

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NBC's former star was there to serve up his new "tini-sodes, " or short clips about the making of his DreamWorks animated flick Bee Movie.

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