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Through pitching the company on the online angel investing site AngelList, Ghosal was introduced to Dan Gilbert.
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They can point angel investors and VCs to their online profiles, apply for funding and even close deals from their computers.
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Relay has already managed one feat: to make believers out of recalcitrant angel investors and VCs who for years treated the online grocery business as radioactive.
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The notion that they are two entirely distinct concepts is an artificial one, and we will begin seeing more and more investors using both online (crowdfunding platforms) and offline (angel networks) methods to make their investments.
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Some angel investors and angel groups now scout deals and accept applications for funding from online services such as Gust.com, Medstartr.com and Crowdfunder.com.
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AngelList is an online matching-making site for start-ups and angel investors.
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AngelList has changed the early stage funding scene, bringing online efficiency to what was a decidedly analog process of raising angel funding.
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Liza Deyrmenjian, the founder of ShopToko.com, an online fashion and accessories wholesaler for independent retailers, says prospective angel investors in her company have asked for a breakdown of all the recent transactions on the site, as well as specifics on her target market and other data.
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