These are startling and unexpected events that have an extreme impact.
By no means does this strategy always work, and unexpected events and the dramatic changes in how most banks make money have made it far less effective.
Given that the association between diet drinks and with vascular events is unexpected and unsupported by other research, a study that controlled for specific ingredients, such as the type of sweetener and caffeine content, is needed to assess whether there are grounds for a plausible mode of action.
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They outperform their competitors because when everyone knows how to make money and everyone knows what the score is, then people can self organize and respond quickly as events unfold and unexpected things happen.
Kenneth Couch, an economics professor in the College of Liberal Arts and Sciences at UConn, studies the economic effects of unexpected lifecycle events, and he recently investigated the economic costs of divorce on women.
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In 2007 Nassim Nicholas Taleb created a widely-spread meme and best-selling book on Black Swans, highly unexpected events that carry major scale and impact.
It enables us to react quicker and with more confidence to unexpected events when they do occur.
Understandably, they appear to be in shock and angry by the tragic, unexpected events.
As Mr Rumsfeld likes to point out, military strategies are supposed to be flexible and contain contingencies to deal with unexpected events.
The unexpected turns of events and characters with less-than-wholesome agendas or secrets from the past are astonishing, yet you never get lost in the complexity.
Of course there are always unexpected events, product recalls, and crises for you or your competitors.
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While no business can be completely protected from unexpected events, every business can be proactive and do everything possible to minimize risk.
The RFTG was created under the 2010 defence review and is a rapid reaction force which deals with unexpected world events that require military intervention.
Two often intertwined instincts are our deep desire to understand why unexpected things happen, and to want control over the events that affect us or our business.
Reserves are also retained to pay for for unexpected events such as a flu pandemic or a foot and mouth outbreak.
With multiple options for city growth, unexpected gameplay events that shape the destiny of the city, and city-to-city relationships, players will see recognizable changes that bring forth aesthetic and gameplay alterations based on the decisions made in the game - for better or for worse.
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Unless there's a plea deal, the case is dismissed or there is another unexpected turn of events, the final decision of who is right and wrong will be made by jurors.
It has drawn the battle lines and will keep to its game plan, with Bernanke banking on the Cyprian crisis as evidence that unexpected exogenous events can impact the U.S. economy.
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