In the newly-opened Marwa Tower mall, a gleaming structure of glass and steel skyscraper next to the Grand Mosque, you may find Puma trainers, Chanel fragrances, gold jewelry, mobile phones and dozens of other gadgets -- alongside religious books and traditional calligraphic art.
"We've long believed that even as more readers transition to eReading they will continue to buy traditional books and a recent Harris Interactive poll bears this out, " continued Edwards.
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He looked around and discovered a burgeoning industry of companies that help authors publish their own books in any format they like, from the traditional printed book to e-books and Amazon's Kindle, and now for the iPad.
The first was managing existing intellectual property, which includes reprinting and distributing books under contract through their traditional and newer digital infrastructures through various release windows ad infinitum.
Publishers make very high gross margins on traditional textbooks, and since e-books radically reduce the cost of distribution and printing, one would expect prices to drop substantially for digital offerings.
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And traditional forms of reading, such as with books (even e-books), is something that boys at least do more rarely.
In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.
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We are giving 50% of the net profits back to our contributors and we are not marketing our books in a traditional way.
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They need to sell their books at gigs, online, and in traditional bookstores where they can.
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But this obliges publishers to essentially run two businesses at once: a traditional publisher that sells bound books to stores and an electronic business that sells e-books online.
Clearly, consumers enjoy media experiences in the form of their choice, which has expanded far beyond the realm of traditional distribution chains like printed books, newspapers and magazines, audio CDs, DVDs and television.
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For example, the iPad offers a beautiful canvas for reading books, but the size and heft discourage the traditional curling-up with a page-turner.
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Recall that traditional athletic scholarships typically cover tuition, fees, room, board and books.
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But you probably also discover new books through social media, seeing them in bookstores, reading book reviews and even through traditional advertising.
Traditional methods of marketing typically involve advertising through newspapers, magazines, telephone books, radio, and TV.
Our books sell to people who are bored with traditional literature, who want to be thrilled and changed by language and images and sound.
Each of those activities is an important step along the way to fame and fortune for an author, and the bad news today is that traditional publishers now only consistently do one of those five activities: acquire books.
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