But most of the homeless men and women who were part of the experiment seemed eager to see it through, because they liked the attention.

WSJ: Product Doesn't Speak for Itself? Hit the Street in a Clown Suit

Or consider how Honest Tea, the organic tea company that is an independently run wholly owned subsidiary of Coca-Cola, combined web video technology and a thought-provoking purchase experiment to cut through the clutter in the over-crowded beverage market.

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His message got through, though: Suharto's experiment in allowing greater freedom of speech and of the press, first unveiled in the early 1990s, is all but over.

CNN: INDONESIA

An experiment in Japan is looking for these answers by sending neutrinos through the Earth and counting them on their way out.

NPR: Neutrinos: A Cursed Subatomic Particle?

The process reverses electrolysis, which many may recall from a high school experiment that involved placing two electrodes in water, passing an electric current through them and collecting the hydrogen and oxygen that bubbled off.

CNN: Bus showcases fuel cell technology

Today, science is the religion to which we try and understand reality and science is more about seeking perceptual validation through observation, through experiment theory.

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