And even though steel and concrete are still the most cost-effective materials, new combinations of these substances provide greater strength and fire retardance, says W. Gene Corley, senior vice president at Construction Technology Laboratories in Skokie, Ill.

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"With these millions of dollars in new print advertising and billboards and in-store materials and radio ads, we will stop retailers from peddling poison, and protect the health of our children and help those retailers who are wanting to be a part of this and to do a good job, " Gore said.

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These new materials enable designers to create products that are stronger, lighter, more energy efficient, and more durable than anything that exists today.

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