For instance, game-making is iterative: it is possible to market-test a game and then modify it, and to do so repeatedly during the game's development cycle something that is not really possible with a film.

ECONOMIST: Video games

The GI-GO principle sets in, and then they modify their program to manipulate the data so that they see what their figures tell them they ought to.

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The bean counters like the fact that you can write an application once and then, with little expense and effort, modify it to run on a whole universe of Microsoft systems from the corporate network level (Windows NT) down to a single set-top box (Windows CE).

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You take a backup from the device, modify the backup, and then restore the modified backup to the device.

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That moment they light the fuse under your ass it's a sense of total freedom because I knew then nobody could get me out and no phone call could modify what I was doing there.

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Then they refine the model based on how the prototype performs, and they modify the prototype as needed.

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