South American beef, which is grass-fed, is leaner and contains more omega-3 fatty acids than grain-fed American beef -- which explains, in part, how South Americans can eat such gargantuan quantities of it in one sitting, andthen do it again the next day.
Things we take for granted at how our kids eatand what they put in their body affects how they feel every day, which thenit in turns affects how they perform each day.
And we sort of got this idea that maybe if these kids were excited about itand would change the way they eat because they were more involved and we were all working together, then maybe we could do it for every kid in the country.