The soft leather headband and comfortable ear cups are designed for long wear and a unique folding design make Beats Executive headphones easy to carry on-the-go.

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And the world's first folding wheel won a 2013 Design of the Year Award presented at the Design Museum in London.

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Izhar Gafni, from Israel, spent 18 months just folding the material every-which-way in order to discover a strong enough design, and now he claims his technique is almost ready for mass production.

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