It might be that Groupon will successfully follow the Amazon model and wisely invest to build a dominant, almost unassailable operating model.

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They, too, concentrated on invention and for the most part left the commercialization of their inventions to enterprises with the requisite manufacturing and other resources needed to build and sell products successfully.

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They used the Act Learn Build Repeat model to start their companies and we proved in Just Start that their approach to navigating successfully through the unknown would work for everyone everywhere, not just entrepreneurs who want to start their own company.

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