We study user patterns and know based on business type, etc. what layouts, content, accessibility work.

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In my discipline, for example, each school differs slightly on how to teach general chemistry, varies in where inorganic chemistry is placed in the plan of study, and has different laboratory equipment and thus varying lab curricula, etc.

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Dr Baker is convinced all the expertise - in composite structures, guidance and avionics, propulsion, etc - exists in the UK to make it happen, but a study would have to prove the technical case and a viable business model.

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