And in the simplest of ways, you know, the number of units we sell is really important to me.

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The buy, hold and rebalance approach to investing is one of the simplest and most effective ways to diversify and prosper in the financial markets over the long-term.

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In the past, Esa has offered Nasa a 20% partnership in the telescope, and one of the simplest ways it could contribute is by providing the infrared detectors needed by Euclid's instruments.

BBC: Dark discussion ahead for Europe and US

One of the simplest and most effective ways to manage daily stock market volatility is to have an allocation to fixed-income.

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One of the simplest ways to lessen risk is to get all expats, their families and local staff to wear seatbelts: prosaic but effective.

ECONOMIST: Doing business in dangerous places