In reality, empathy is simply the ability to understand and share the feelings of another.

FORBES: Do you get me?

And I know you share my feelings that we've also got a responsibility to think beyond the crisis and build an economy that works for our future, to tackle some of the problems and barriers that have held us back, and to secure our rightful place as the preeminent economy in the 21st century.

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The campaign, the company's first purely image-based ad push in several years, features national television spots and a website in which customers, store employees and truckers share their warm feelings for the discount retailer.

WSJ: Wal-Mart Ad Campaign Touts 'American Success Story'

To assess people's inclination for what the researchers call "self disclosure, " they conducted laboratory tests to see whether people placed an unusually high value on the opportunity to share their thoughts and feelings.

WSJ: The Science of Bragging and Boasting

Using a fake name on Reddit gave them the chance to air feelings, attitudes and stories that they would not otherwise share, he added.

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Stiglitz, who travels year-round for business, shared his experiences and feelings on the importance of sustainable travel as a way to share experiences, as an economic engine and as a way to set an example for others.

FORBES: Connect

Customers are in control, and everyone throughout your organization needs to understand the feelings your brand wants its customers to share.

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