Since buying a minority interest in SEM in 2005, Cat has been working to upgrade the quality and durability of SEM machines, while sharing its prowess in manufacturing, safety and dealer service.

FORBES: Magazine Article

Unfortunately, while SEM and other targeting technologies helped drive relevant messaging, online advertising continues to be hobbled by two issues: the lack of ubiquitous availability and the old paradigm of push advertising.

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And thanks to the core strength in SEM, they quickly garnered far more consumer than business customers.

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This takes a lot of experimentation, and you can learn a lot from any SEM campaigns you are running.

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Today''s announcement from RIM builds on the recent deployment of mobile payments in Canada by EnStream, a joint venture of Bell, Rogers and TELUS, which uses RIM''s SEM solution.

ENGADGET: RIM's mobile payment solution gets thumbs up from Visa

Search Engine Marketing (SEM) campaigns highlight corporate successes related to both economic performance and social commitment.

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We had about a year of data from the SEM program that helped us quickly build audience mental models for compelling ad copy and effective visuals.

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"The approval from Visa of RIM''s SEM solution is an important step in that it will enable carriers to support Visa issuing banks and financial institutions, " said Frank Maduri, Senior Director, NFC Services and TSM Product Management at RIM.

ENGADGET: RIM's mobile payment solution gets thumbs up from Visa