While the formula was intended to providemoreconsistent decisions and help those who can't afford lawyers, legal experts say it was hastily assembled and has sometimes led to unfair outcomes, drawn-out trials and confusion as judges struggle to implement the law.
American venture investors often prefer to bring in a local partner to providemoreconsistent mentorship to these entrepreneurs and give advice on how to navigate the domestic market.
Google CEO Larry Page hinted at all this for much of the past year, saying he aimed to provide a moreconsistent experience for advertisers across desktop and mobile ads.
Google hopes to launch it in part to provide a moreconsistent experience for consumers who want to read periodicals on Android devices, and to help publishers collect payment for their apps, these people say.