Still, Microsoft and Sony think they can go it alone and establish the standard software platform that set-top boxes run on.
Three of the big wireless-telecoms firms, Motorola, Ericsson and Siemens, are already working on a standard platform for mobile games to be played on cellphones and other handheld products.
He said he believed Android would overtake iPhone globally and he predicted the platform could become the de facto standard for a range of consumer electronic devices, such as TVs and home media servers.
FORBES: Speaking On Apple, Steve Jobs, Netgear Chief Executive Goes There
We've been given reason to believe that the company will start by decoupling many of Android's standard applications and components from the platform's core and making them downloadable and updatable through the Market, much the same as they've already done with Maps.
ENGADGET: Exclusive: Android Froyo to take a serious shot at stemming platform fragmentation
With Pandora 4.0 we have combined years of innovation and learning into one cross-platform app that sets a new standard for mobile personalized radio.
ENGADGET: Pandora app gets major redesign on Android and iOS with new social features
For years, Volvo was the gold standard and probably cemented this practice as a viable marketing platform for brands.
Apple keeps raising the standard of their software and driving the software prices on their platform down, leading by example.
FORBES: Why Apple's Amazing Siri May Herald the End of the iPhone
Customers will use the platform to receive regular TV programs as well as advanced television services including standard- and high-definition programs, interactive TV, digital video recording and video on demand.
The U.S. government's FIPS 140-2 certification of BlackBerry 10 and the selection of BlackBerry 10 by the German Procurement Office and Federal Office for Information Security (BSI) underline how our new platform continues to set the standard for government communications.
ENGADGET: BlackBerry 10 not secure enough for UK government workers -- yet (updated: GCHQ responds)
Everyone Can Connect, Today and Tomorrow- Sound Platform 2 is designed for both today's and tomorrow's smart devices offering Bluetooth, the portable wireless standard, dual universal USB charging and a universal device stand.
ENGADGET: Soundfreaq announces its range of Lightning-compatible docks for early 2013
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