"Nick Clegg won the trust and votes of young people and their parents by signing the pledge, but has now lost them once and for all by breaking it, " said Mr Burns.
And, once lost, common sense can only be recovered, it seems, by way of science and peer-group review.
But how easy is it to win back the people's favor, and thus the press', once you've lost it?
Investors know all this, and sold off the sector once it became clear Romney had lost the election.
FORBES: Defense Industry Needs To Get Serious About Diversifying
Trump coaches Richard on how to amass a fortune, and then how to do it again once you've lost it all.
As for Milan, since a 3-1 home defeat to Fiorentina on Nov. 11, it has lost just once in the league and climbed all the way back to third in the table.
The rejuvenated Heskey led the line brilliantly for Villa until he was forced off in the 35th minute, and it was once his threat was removed that the visitors noticeably lost their way.
But once she tried -- once she lost her job and tried to get health care, couldn't get it.
Genentech, once so nimble and aggressive, has lost its leadership of the biotech pack to Amgen since it lost its independence to Roche.
This technique has worked brilliantly for many years, despite the fact that Oracle, once it bought these hot companies, typically lost all of their talent and rarely integrated or upgraded their products.
But small changes can be lost in the fine print of the label, and it may be harder to change habits once a drug has been on the market for several years.
When the LDP lost once before, in 1993, it remained easily the biggest party in the Diet, and within 11 months was back in power.
The Ugandans may decide, once they have regained the territory lost since July last year, that it would be wiser to pause and give Mr Kabila a chance to negotiate.
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