But many aren't, and often assume - wrongly - that there is little they can do about their credit card and hire purchase agreements.
And investors often assume just about any such investment will make a positive impact, without having a lot of granular data.
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And the giants often assume any new wireless technology is bad.
Managers and owners often do not realize what they have and assume they can put another person in that position with equal results.
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It also highlights the strong needs and demands of even the poorest people in Mexico that are often overlooked and disregarded because we might mistakenly assume a product such as life insurance is only beneficial to the wealthy.
Many economists and businesspeople assume that, as so often, Mr Berlusconi's provocative rhetoric masks a subtler purpose.
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When investors see a low stock price relative to growth prospects, they often ignore the growth prospects and assume the low stock price is justified.
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In our ancestral environments, vigilance and rapid reactions often made the difference between life and death, so the default position was to assume that all patterns are real.
Instead, what history and sociology show us is that both technological systems and social systems are more resilient than we often assume.
Law-and-economics thinkers tend to assume that competitive forces in free markets will lead to efficient outcomes and that regulation often harms rather than helps consumers.
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Russell Muirhead, searching for a new ethic of work, often seems to assume that work is inherently disagreeable and tedious.
We are so used to our physical space that we often assume that its qualities, laws, rules, and peculiarities are true everywhere.
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It is often marketed as a safe alternative to ephedra, and many people assume that because it is a dietary supplement and not a drug, it must be safer.
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My point was that on a CNN or FOX you will see the reporter in the war environment whereas, in print, if the story is often only recognized by a simple byline, and average readers may not assume that there is actually someone on the ground.
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Airlines often assume that some passengers will miss check-in times, and so overbooking of flights is not uncommon.
You might assume that because I am a lawyer, I would recommend calling one early and often.
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Republicans are convinced that pro-Democrat groups often inflate voter rolls by helping to register aliens, felons and underage citizens, who they assume will vote Democratic.
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In addition, people often overconsume no-sugar products because they assume that they must be healthier, and they end up taking in more calories than they need which leads to weight gain or prevents weight loss.
In our CEO succession work, we find that organizations often assume that the COO or even the CFO, by virtue of their knowledge of the business and their familiarity to the board, are best positioned to take on the top role.
With improvements in hydraulic fracturing and horizontal drilling, this cost gap may actually grow in the coming years, rather than decline as renewables advocates often assume.
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In addition, the schools that do issue living stipends often assume that part of this money will be used on precisely the type of expenses as health care and insurance costs.
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