Today our Brand Impact Evaluator and Commercial Value Calculator are far more robust, taking into account not only the quantity, but also the quality of time the brand is in the mind of the consumer (not just on the air), as well as the subtle, and not so subtle, ways true marketers squeeze value out of every dollar they spend.
Reading a book on what is essentially a portable computer changes consumer behavior in subtle and not so subtle ways.
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So there are some subtle (and not so subtle) differences about what a Biotech Board needs to deal with and the type of team involved in those discussions.
While all the pictures were exactly the same as the original Smart Controller project, plenty else about the DMND Controller project seemed different in subtle, and not so subtle, ways.
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For this critical free-for-all lends itself to subversion of various subtle and not-so-subtle kinds.
That brawl came at San Francisco's Open Mobile Summit last week, where tensions boiled over into a series of subtle (and not-so-subtle) jabs between Google exec Rich Miner, Symbian veep Jerry Panagrossi, and Nokia's Mary McDowell.
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It's bright enough to illuminate group portrait shots and yet subtle enough not to whitewash a subject that's placed immediately in front of the camera lens.
People want to be on the winning side, and playing not to lose sends a subtle message that changes their thinking and their behavior.
It allows me to capture all the nuance of a live interaction and not lose any of the subtle responses.
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"It was not particularly subtle and it wasn't unexpected, " said Johnson.
Instead, his not so subtle question and his reaction to my answer just made me dislike him.
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Somebody who will point out that the king has no clothes on and, with one not-so-subtle comment, remove the awkwardness of almost any situation.
It is monochrome, with an extremely subtle pattern, and does not have a mark translating as "valuable Ding bowl" stamped on the bottom, making it look like a bowl found in Pottery Barn (and more commonly found at yard sales).
Symptoms may be subtle and difficult to identify and may not even include chest pain.
In the late 1960s, however, federal and state highway officials began a not-too-subtle plan to destroy Route 66.
Information can creep into your value addition in subtle and hidden ways that you are not even aware of.
"She needs unconditional love and support, " Ms. Blumenthal writes, and even a subtle message that the family does not agree with her sexual orientation can be a factor in her depression.
Even though within countries the same links tended to appear in the top few results, Tony Hirst believes the changes in rankings, however subtle, should not be understated and that they are evidence of personalisation.
But China's recent claims over the mineral-rich South China, Yellow and East China seas and its aggressive patrols in vital sea lanes between the Pacific and Indian oceans have sent the not-at-all subtle message that it isn't willing to share power in its backyard.
It will grow because not so subtle forces will be exerted on publishers and writers.
These two guest assessments are not standard flag-waving military responses but thoughtful and subtle essays from two dedicated public servants with intellectual bents.
But Mr Zardari's shift of the government's stance will have to be subtle, not least because economic troubles loom and America has offered more financial inducements in return for co-operation.
There are still too many young girls who receive subtle messages that science is not for them and girls often believe that mixing families and a serious science career cannot be done.
This subtle shift will motivate unions to bargain in sincerity and not hide behind status quo, and it will also allow state employers to bargain in good faith for structural and work rule changes.
And not just in the spa--throughout, there's a subtle Asian accent, but it never overtakes the Caribbean patois.
Brown has only played once for Wales since and the Wales manager gave a subtle warning to Beaumaris-born Hennessey not to fall into the same trap for the sake of his career.
You'll have to put a bit more pressure on the filament than you'd expect, and the pulling motion of the motors is subtle enough that you might not notice it at first.
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The challenge for curators is not insubstantial: The works themselves are subtle, often faint, and require the utmost attention on the part of viewers.
The linking of the Christian threat and Sonia Gandhi, who assiduously downplays her origins by not celebrating Christmas and constantly stressing her attachment to India, has hardly been subtle.
Soft-shell crab with a hazelnut salad, fried oysters with a green-chile-buttermilk dressing, a gin-and-tonic salmon with a subtle juniper aroma: these were creative combinations not often seen on New York menus.
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