Create detailed buildups for meaningful line items, such as revenue (price x volume by source), cost of goods sold (cost x volume), personnel (by each employee) and marketing (by channel).
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Not only are all of Idealab's start-ups focused on the Net in one way or another, but the Internet also serves as shop window, marketing and distribution channel, and technological foundation.
"The LSI WarpDrive card sets a new standard for data center efficiency by providing IT administrators with previously unattainable levels of performance while helping to reduce operational and capital expenditures, " said Brent Blanchard, director of worldwide channel sales and marketing, LSI.
And, with the spotlight burning so brightly on social media as a potentially powerful marketing channel, most eyes have been on Facebook and the other consumer-centric networks in its shadow.
One example of the multi-channel marketing challenge is telling a customer one thing in one channel and something else in another.
Online retailers can broaden their appeal by offering intelligent 1:1 marketing and creating a true omni-channel customer experience.
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Farmigo has a number of those programs listed on its site and is acting as a sort of marketing channel for these CSAs.
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The performer will become part owner of the network, and with her production company, Nuyorican Productions, will promote, produce and appear in new content for the channel, as well as collaborating on programming strategy, marketing and distribution to grow its overall business.
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Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
With dynamic display ads working in conjunction with other digital channels, such as email, advertisers are able to interpret the information they have on their customers and orchestrate it into their cross-channel marketing strategies.
We need to see simpler and wider marketing attempts to help secure eSports its own TV channel or show to help gain mass acceptance.
This suit should serve as a reminder to all marketers that mobile is a highly personal channel and marketers interested in leveraging mobile for marketing must now, more than ever, take a relationship-first approach.
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Consequently, they are forced to adopt siloed marketing strategies for each channel, leading to poor and inconsistent end-user experiences.
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YouTube managers score each channel on factors such as long-term marketing plans and cross-promotion planned with other channels.
We need to look at each channel holistically and mine the data to give consumers what they want: marketing content that is relevant, concise and consistent across the ever-expanding array of digital channels.
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Products like Eloqua and Marketo help companies move beyond optimizing a web site to optimizing a multi-channel marketing effort.
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The company successfully launched their most significant marketing investment, Starbucks VIA, into the international grocery channel this quarter, and "reenergized" and "brought innovation to" other beverages.
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Trends in marketing, especially the rise in the importance of the Web and Social Media as a channel have started to change this, but the divide remains.
And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.
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For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.
With more than 260 channel partners around the world, Stratasys can leverage the extensive geographic reach of its marketing and sales organization to serve customers and grow awareness of 3D printing for rapid prototyping and production.
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