When it's first opened, users will login and be asked to rate a few movies and shows so it can get a sense of their tastes to know what to present, Netflix-style.

ENGADGET: Google TV's TV and Movies app gets to know you better with ratings, favorites and more

The social login genie, it seems, is out of the bottle and cannot be put back.

FORBES: How Social Login Is Changing Business--and Your Privacy

Your login is "pi" and the password will be what you set it to earlier.

ENGADGET: So you got a Raspberry Pi: now what?

Over on the dev side, it's introducing a series of updates to the Login dialog to improve the clarity and control of the app permissions process.

ENGADGET: Facebook privacy overhaul grants better controls for permissions, apps, photos and more

It's a hassle, and it gets old quickly after you've installed your fourth or fifth channel -- even typing in login information using the on-screen keyboard and remote would be simpler than having to hit a browser every five minutes.

ENGADGET: Roku XDS review