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The debate regarding the trade-off between a global and a local strategy is misplaced because it views value propositions crossing national borders as products per se rather than as bundles of global and local characteristics.
FORBES: Two Misplaced Debates In Business Strategy
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An international business faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.
FORBES: Two Misplaced Debates In Business Strategy
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This means that an international business must pursue a globalization and a localization leadership at the same time, a globalization leadership for the global characteristics of the bundle and a localization leadership for the local characteristics of its bundle.
FORBES: Two Misplaced Debates In Business Strategy
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On this occasion, over a hundred prominent African experts and key local stakeholders will identify specific regional characteristics, priorities, visions, gaps and challenges to contribute to the Global Groundwater Governance Diagnostic.
UNESCO: World��s groundwater resources are suffering from poor governance, experts say | United Nations Educational, Scientific and Cultural Organization
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In this context, the Conference constituted one of the instances that were carried out worldwide (Africa, Latin America and the Caribbean, Asia and Pacific Ocean, Arabic States) expecting to mobilize for the local actors and to act as catalyst for the generation of contributions that reflect specific characteristics of every region.
UNESCO: Programa Hidrol��gico Internacional: Regional Conference of Water and Education for Europe and The United States