This year's FA Cup final on television, radio, and interactively on the web and Ceefax from midday on Saturday 17 May.

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Today's marketing clutter and connected environment means you need to get creative and engage customers interactively, so as to get yourself in their faces right at the matches, preferably with something new.

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The network has also continued to build its stable of network offshoots such as ESPN U (focused on college athletics) and ESPN 360 (linked interactively to the online property).

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Compare that with Web analytics where you can interactively drill through your data and segment it.

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Samsung GALAXY S III uses intelligent software that responds interactively to your face, gestures and voice.

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Companies are also improving technology to enhance inventory tags, and are using CD-ROMs to train employees interactively on spotting suspicious behavior.

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In addition, the Fusion ioFX enables artists to interactively collaborate on high resolution, stereoscopic 2K and 4K content, which was previously impossible without a massive storage array.

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"It's the ability to interactively move through very high-definition, very large urban environments on the computer and in an interactive fashion, " said Bill Jepson, an architectural computing professor at the University of California, Los Angeles.

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Take, for example, our use of 3D modelling interactively, designed by our TV designers for use in bulletins, that we use online and which allow the audience to interact with.

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