But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.

FORBES: Unapologetically, Volvo Aims Its New Campaign At True Believers

In any case, there is both a long and short campaign ahead.

CNN: A strong showing, but long road ahead

The former Scarlet played a key role in the Grand Slam campaign and was short-listed as one of the six best players in the Six Nations.

BBC: Phillips targets return for Wales

He did not set a date, but said it would be "preferable to have as short a campaign as possible" and hold the vote in the minimum three months.

BBC: Middle East

But in the short term the only bright spots were America and in France, where a campaign to promote cognac as a long drink (with tonic, which is not, unlike soda water or ginger ale, really a natural accompaniment) raised sales for the second year running.

ECONOMIST: Spirits

But a tourism ad campaign around the royal wedding (both in the short and the long term) is about as safe as a bet that there will be fireworks across the USA on July 4th.

FORBES: Royal Wedding Update: British Tourism Authority Relegated to the Sidelines

In short order liberal rabbis Michael White and Jerome Davidson took over the opposition to Geller and launched a media campaign attacking her as a bigot and demanding that the Great Neck Synagogue cancel her speech.

CENTERFORSECURITYPOLICY: Moral relativism and jihad