The story, the characters and how it was presented drew people in.

FORBES: Take-Two CEO Strauss Zelnick: Our DNA Is Gameplay, Our Clothing Is Cinema

Sure, the list was narrow-minded, but the way it was compiled and presented is a great representation of how young people want to read this type of content.

FORBES: Pitchfork's People's List Isn't The Problem, It's A Solution

Full data will not be presented until October, and it remains unclear how strong the data was for mild patients.

FORBES: Lilly's Big Alzheimer's Bet: Will It Pay Off?