He advised people with red hair and fair skin to take particular care to avoid sunburn and to protect their skin by avoiding the sun in the middle of the day, seeking shade and covering up with a T-shirt and sunglasses and using sunscreen of at least factor 15.

BBC: Image of redhead celebrity Anne Robinson

He said that there were higher instances of skin cancer in Wales but this was due to the number of beaches and the number of people with fair skin and red hair.

BBC: Welsh Health, Wellbeing and Local Government Committee

Jessica was a plain girl with fair hair and pale skin and an unfortunately crooked smile.

NPR: Excerpt: 'Then We Came to the End'

Risk factors include sunburn, fair skin and having lots of moles.

FORBES: Magazine Article

Barack Obama, said McCain's age and skin cancer history were fair game as a campaign issue.

CNN: McCain faces questions on age, health

Across Asia, creams which promise to turn brown skin fair are snapped up and products with a similar purpose are available in Africa, despite having been banned in a number of countries.

BBC: NEWS | In Depth | In the eye of the beholder?