But a true data-driven culture supports questioning by non-experts, and delivers business value by making data exploration intuitive, rewarding, and even fun.
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The city of San Francisco acknowledges the thicket of regulations and even pokes fun at itself for it.
He usually recounts to his brother what happened during each day and even pokes fun of him like he used to.
They took down the billboard and even had some fun on Twitter replying to comments.
But those who know him, such as the Conservative backbencher Claire Perry, say he can laugh at himself and has even found fun in last year's row about the pasty tax.
Explaining this to her was not fun for me, and I imagine it was even less fun for her.
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The new app makes urban mobility even easier and more fun - the declared objective of the smart philosophy.
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What is it about truly challenging games that makes them so addictive and so much fun to play, even while we gnash our teeth, rend our garments, and gray our hair in the process?
That will be fun for nine book groups across the country, but it could be even more fun for authors and publishers.
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It has brought vacations directly to people and given them even more of a reason to travel, have fun and spend money.
The musical arrives in New York with plenty of hype and awards, and it mostly delivers a thrilling blast of nasty fun, even if it's a bit swollen and in need of some fine-tuning.
Nintendo today revealed details about the Deluxe Digital Promotion, which lets consumers who buy the Wii U Deluxe Set earn points when they purchase downloadable games and redeem those points for even more fun digital content in the online Nintendo eShop.
And they truly believe that a big part of their success comes from the fun, even zany tone of the site and the fact that they feel personally connected to their members.
But WordPress remains the biggest game in town, and one that promises to get even more fun to play.
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"Clarrie has always been a fun part to play and even though as people we are totally different, I perhaps feel closer to her now that I am a grandmother myself, " she said in a statement.
The only way to get through it was the fitness equivalent of "lie back and think of England": outline what to do -- today, work on triceps, chest, shoulders -- do it, and don't even think about having fun.
For a moment the idealist in me sees cloth diapers, homemade vegetarian meals, riding bikes to school, environmental and international education and I think it would be wonderful, even fun.
Users can even swivel the LCD screen for creative and fun self-portraits.
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Apps are popular, fun and, in some cases, even productive.
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But XCOM: Enemy Unknown is certainly some of the most fun I had in 2012, and even now in 2013 I still find myself gravitating to its turn-based goodness.
It was a causal game, but it was fun to watch college students play sports, and even more enjoyable to see the support these teams received.
The choice to do without musical numbers was bold, and in fact the film even includes two very funny moments poking fun at precisely the lack of musical numbers.
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Teasing a CNN cameraman about his new hair cut (you know who you are) and interviewing pop stars offers a fun respite from diaper duty, even if some pop stars behave like babies (you know who you are).
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Magic Filter makes shooting even more fun by including two new filters: Dramatic, and Fragmented.
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Yet even in their newly serious roles, all three remain determinedly fun loving and flirtatious.
Everybody laughed at Joe's lousy Sicilian. (Even his little brother, Dommie, made fun of him.) And shame was what Joe couldn't stand.
The 5% Duma barrier was designed to weed out the just-for-fun contenders, but even the bigger ones have mutated, merged and divided like bacteria, leaving the voter bewildered.
As for Uggie, the terrier, the actor says that it turned out easier to play across a talented canine than anticipated ("I helped him with little pieces of sausage that I had in my pocket or in my pants cuffs") and that, in retrospect, even the long days on set were part of the fun.
Even seldom-used reserves Anthony Randolph and Jordan Hamilton joined in the fast-break fun.
The parks themselves are hours, even days worth of fun for the whole family, containing themed rides for everyone and plenty of sights to see and restaurants to eat at.
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