Provide regular updates on shifts in the external environment (markets, competition, regulations, etc.) and when things change, explain why you will still win.

FORBES: The Decline of Trust (and What We can Do About It)

I'll tell you floods, tornadoes, fire etc all those bad things as well as the sea rising and all the polar bears etc and the rainforest getting destroyed so basically global warming is the end of the world and the end of the world will happen one day even if you recycle one million bottles.

BBC: Last Updated: Thursday May 08 2008 11:40 GMT

This will bring in changes in education, health care, retail and restaurant experiences, automobiles, etc, as we stop thinking of these things as expensive computers and start thinking of them as replacements for paper.

FORBES: What Will The Top Tech Trends Be In 2013?

They are going to negotiate prices that are consistent with other hospitals in the region, with the relative price determined by things like the market share and procedure the hospital, etc.

FORBES: Will Obamacare Reduce the Crazy Variation in Hospital Prices?

And who wants to spend that time not particularly excited about things, bored to death, etc.

FORBES: Personal Can Be Professional -- and Persuasive

The end game is 100% for things like recycling and other positive attributes, and zero for bad attributes like waste, CO2 emissions, etc.

FORBES: Sustainability Standards and Sustainability Creep