Middlemen, brokers and other facilitators used within various customerrelationshipand delivery processes have less valueand can be designed out when intimacy with customers and patients can help produce the right offer at the right time and place.
They go the extra step of offering the customer tailored information about how they can get more value out of their card and their relationship with American Express.
They have a wealth of knowledge in how buyers measure success, how value is defined and changes of time, how well the product achieves target outcomes, andcustomerrelationshipand engagement expectations.