Growth for Smosh will come in the form of more channels, higher CPM payments and opportunities on connected TVs.

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Ad prices in cost per thousand impressions (CPM) and cost per click (CPC) were both far lower on Facebook than on the Web.

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Simultaneously, third-party vendors are rapidly increasing cost-per-fan, CPM, and so forth.

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More targeting at a higher CPM should lift linear and digital video revenues alike.

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For the fourth quarter, CPM Group, Societe Generale and Commerzbank all listed higher average prices.

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Overall, CPM rates for Facebook ads, desktop and mobile, have jumped 58% from a year ago.

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The CPM premium for iPads over iPhones was 32%, iPhone over Android was 76% and interestingly iPods over iPhone was 11%.

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The physical demand could oscillate and be dependent upon price levels in the months ahead, suggested Carlos Sanchez, director of risk management for CPM Group.

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