Because people are recommending stories directly to their own communities, the recommendations hold much more weight and create much higher click-throughs to stories.

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Then, the recipient receives an email with a link, and just has to click, log in (or create an account, ) and will immediately have access to the document or folder.

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No more having to create a playlist for your favourite album, just click the 'add' symbol and it will be added to your collection.

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"There's an entire industry to create, from distributing interactive ads to billing to getting product to the people who point and click on cubic-zirconium jewelry they've got to have, " he says, referring to the burgeoning TV home-shopping industry.

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