And as the technology becomes more ubiquitous and seamless, the chance for the nation to talk back and change the tone of debates is significant.
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Another man, age 53, decided to change careers and go back to a local college to study computer science.
But during the spat, boatloads of Express Scripts customers shifted over to CVS Caremark ( CVS) and are unlikely to change back.
But, making a career change and then going back is also tough.
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Labour have urged ministers to change course and scale back spending cuts.
Insurance companies will have to do more than scoot out of equities, sell peripheral businesses and change bosses to win back investors' confidence.
At the other end of the spectrum is to - as one aide told me - change two words in the bill, you know, make a cosmetic change and send it back to him.
Epstein predicted that this machine would take the industry by storm and change the dynamics of back-list sales and distribution, among other things (needless to say, the Kindle was the device that would eventually do those things and not the Espresso Machine).
If the House adopts a different version of the legislation, it would go back to the Senate, which could deliberate further or change it again and send it back to the House.
They would start to cut back, and change orders, and fight you tooth and nail for every cent.
Even now she says she hopes the party's officials - the super-delegates - will change their mind and back her instead.
"Change your decision and come back to uphold cricket and the country's image, " former Bangladesh captain Aminul Islam, a leader of the association, urged.
And when moderator Gwen Ifill asked about consumers who face debt or difficulties with their mortgages, she actually asked to change the subject and went back to another answer on energy exploration, which had been fully covered minutes before.
In the midst of all this instability and change, people want to get back to basics.
Germans are asking this question - will the Irish come back and ask to change the conditions of their bailout?
If Muhammad VI, at 46, is loth to encourage political reform, he does claim to back social change and economic equality.
There are some concrete steps that we can and should take when Congress does come back in a week and a half to change that.
And yet large parts of the green (and Green) movement insist that we must fight climate change by reversing globalisation, by moving back to local and regionally based economies.
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When we do that, when we even make it safe for ourselves, for our team to recognize when they are triggered and to step back from it, we increase choice, allow change, and promote innovation.
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Ford has also become a more open and collaborative place during his tenure, a change from its previous internal culture of "empire building and back-biting, " Executive Chairman Bill Ford said earlier this month.
Furthermore, as techniques and equipment change, you do need to go back for lessons from time to time.
Customer intelligence, analytics, and product delivery will all change dramatically on the back of another wave of technology investment.
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"With the goals we are conceding, we need to have a look and do some kind of change to protect the back four a little bit better, " he said.
With the House and the Senate back to work for a change today ( I guess a raise will put some pep in your step), many were hopeful that Congress might reach a deal on the budget.
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And a change in the law allowed plaintiffs to sue employers not just for back wages but also for damages, and gave them the right to a jury trial.
And when it comes back it's heated and it dehydrates the lakes and streams and furthers climate change drought.
Chop and change midfield if you like, but keep your back four and goalkeeper together.
But no one tells us that once we are back home, things change, and vulnerability becomes strength.
As you probably know, software is fluid and Microsoft has shown that they can change when their back is against the wall.
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