And although their business will shrink and their share price correct after CADE makes its case, these names are brands that are as much a part of Brazil as Coca-Cola and Pepsi.
The duo realized the fireplace was a central fixture in the lobby and formulated a scent that combined the smell of wood and hints of leather in a candle called Cade 26.
With the exception of Jack Cade's rising in 1450 and the Peasants' Revolt 70 years earlier (a large-scale popular uprising with genuinely revolutionary social and economic aims), medieval rebellions were often more about preserving the status quo rather than challenging it.
"People who are building the Internet and supporting the Internet... have a significant vested interest and often are more informed on the implications of policy decisions, " Cade says.
One guy would buy a ticket at the Acme, or the Peni-a-cade -- those were the two cheapest theaters -- and then the guy who paid would fling open the back doors and everybody else got in free. (How's the usher supposed to catch fifteen guys?) It was movies that brought the roar of the Twenties to North Beach.