Suddenly, it will be possible to not only track every customer, their height, weight and age, how long they looked at each item, what they started to buy but changed their mind, how long they stood in line, and a dizzying array of other variables.

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Individuals can make choices like how to buy long-term medications (there are good, lower-cost options) and how much health insurance they need (a lot of people are over-insured for routine health costs, especially in the Medicare supplement market).

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When you buy something, how often do you really step back and ask how long it should last?

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Alternatively, if they are unsure whether they want to buy or rent but they do know where they would like to live and how long they intend to live in their next home, the breakeven horizon offers them guidance on whether to buy or rent.

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