The challenge is to make sense of the data in time to matter, to understand how consumer attitudes and behavior are changing and how they are being changed by marketing and advertising efforts.
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"What we are dealing with is one extremely complex system being removed and changed to another extremely complex system without proper time for local authorities to prepare for it, " she told MPs.
Family life and gender roles have changed, women in particular being much less house-bound and dependent than they used to be.
Also, IT will have to track and manage an environment that is being changed by end-users who are empowered to meet their own needs.
But after doing the interview, they both changed their minds and accepted being identified.
Times have changed though and with tickets being relatively pricey, with all seating stadia in place and pitch invasion not very common nowadays it would seem that distance between the fans in the crowd and the playing surface is not as essential as it once was.
About 110 photographs, all taken by Scott, are being shown 10 at a time and changed fortnightly to avoid light damage.
But then the researchers asked another question: What would you think if teachers and parents changed the rules to say that being mean and dropping clothes were OK?
Homes are being refurbished, perceptions changed, and hope is growing.
Three-quarters said their attitude towards cancer had changed since being diagnosed, and nine in 10 survivors said that since going through treatment, their attitude towards surviving cancer has improved.
For all the talk of the iPhone being revolutionary when it first launched and changed the smartphone landscape, for me it was more the capture of a lot of disparate ideas from others in the market, and putting them together in an attractive package that people wanted.
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But strangely, when they started in on their presentation, zipping in and out of the various gestures that are really required to operate Surface and Windows 8, I found myself more than a bit bewildered at how much had changed and how much users were being asked to learn.
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In addition, broken RadNet monitors and relaxed quality controls contributed to the filters not being changed timely.
The entertainment business is being dramatically changed by new technologies, and that, screenwriters say, entitles them to a bigger share of the profits once their work is streamed, downloaded, or issued in any other format.
And it is not just relations with China that are being changed.
Head teachers have claimed that grades were manipulated downwards unfairly - and Mr Lightman said the high numbers of grades now being changed after re-marks confirmed the doubts of head teachers.
While the number of sharks being caught has not changed substantially between 2000 and 2010, the authors of the research argue that the commercial fishing fleets are simply changing location and the shark species they target in order to keep up with demand.
Browning said the cruise control position, the placement of cup holders, air conditioning controls, seat adjustments and other items that annoy U.S. customers are being changed before cars are built.
But as the drip of the titration went up, from 0% to 1% to 2% to 5% and ultimately to 10% of the food being cineole, their behaviour changed.
The policy, which was never strictly enforced outside the cities, is now being rethought: although the law has not, as yet, been changed, it is being relaxed in some regions and may be formally altered soon.
But if the IP standard never changed, the Internet would have a hard time growing and being innovative.
However, Bakaly allegedly changed his story later while being interviewed by the FBI and conceded he was one of the unnamed sources cited by the newspaper, the documents state.
Wilson also changed museums by being invited into the curator's office and given license to do what he wanted.
The collision changed the orientation and orbit of the Russian satellite, which was being used in scientific experiments, Kelso said.
Ruth of course changed the entire game of baseball and has the added carrot of being one of the best pitchers of all-time before he focused on hitting.
Couples are relying more on their own finances to pay for a wedding, rather than the event being paid for by their families, and gift-giving practices have even changed as well.
Three years ago, the Supreme Court ruled that denying offenders the right of appeal against being on the register was incompatible with their human rights and the law was changed so sex offenders could ask their local police force to remove them from the register 15 years after they are released from prison.
My experience of being bullied definitely has changed me - it made me strive in acting and want to do something with my life.
He said the proposed wording of "serious harm" should be changed to "serious and substantial harm" to prevent "trivial" cases being brought.
And likewise since politicians have political affluence and well-being tied to these industries, if these industries die out or are fundamentally changed, then they lose out as well.
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