Chinese are very pragmatic, and you have to sit down and hammer out what ethics mean in the Chinese context, and how to connect codes of behavior to a Chinese environment.

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The program includes educational materials, codes of conduct and good behavior pledges, and the approach is individually tailored for athletes in elementary school, middle school and high school.

WSJ: Ref's death a consequence of lack of sportsmanship

However, recent efforts to dampen unethical behavior in organizations, with codes of ethics, compliance departments, ethics training and the like, have often been stunningly ineffective, to put it bluntly.

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