IdeaWorks, which consults to airlines on loyalty programs and ancillary revenue projects, picked 20 of each airline's busiest routes, both international and domestic.
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They have developed a series of ancillary revenue sources that have pushed the average value of a franchise to over a billion dollars.
So as others line their schedules with unscripted or reality fare, he continues to churn out costly scripted series with huge ancillary revenue potential.
In addition to critical praise, the scripted dramedy has been busy generating ancillary revenue from multiple streams, including iTunes, albums, concert tickets and DVD sales.
While The Jay Leno Show won't deliver much by way of ancillary revenue streams like syndication, international and DVDs, it will shave millions off the network's weekly production budget.
The Yankees are an iconic brand that not only provides ancillary revenue streams for ball players of profound distinction upon retirement, but it is also synonymous with prestige and prominence.
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Unlike print publishers (who have several ancillary sources of revenue, including subscriptions and newsstands), in the online world most publications completely depend on ad revenue.
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To compile the list, Forbes examined concert grosses, merchandising revenue, album sales and additional revenue streams from ancillary businesses: clothing lines, fragrance deals and endorsements.
But ultimately De Bruin thinks most of the revenue will come from charging for ancillary services, from insurance to shipping.
Not all of that revenue comes from the Daytona 500 itself, but the race is the main reason the speedway and its ancillary events exist.
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